This best describes my A&F Ginza experience!

"Whenever I am in New York, London or Milan, I always make a beeline for an Abercrombie & Fitch store. What makes A&F so irresistible? The feel of a private club, the relentless dance music, the hip, young sales staff with runway-worthy faces and bodies, the semi-dressed models positioned at the door for photos with excited shoppers, the pervasive scent of its Fierce fragrance in the air... they all come together to pull me in like an entranced worshiper.

These sweeteners put shoppers in such a good mood that few of us would exit an A&F store without a purchase and a smile. So what if we're paying high prices for a simple tee? Or if the staff (the same ones with model faces) can't answer our product questions? Here, just take our money."

By: Dr Ng King Kang, Editorial Consultant of ZbBz, June 2010 issue